Kids Apparel

Enter a world of make believe, with kids masks and costumes that transform your little ones into their alter egos - whether that’s a magical princess or an epic action hero ready to save the day. Brands like Disney, Mattel, and Rubies make it easy for your kids to use their imagination - and have fun role-playing with friends and family all day long.

With a Disney princess costume, it’s simple for kids to transform into their favourite character, with everything from Cinderella’s sparkly slippers to Elsa’s ice queen dress helping them to step right into the heart of their favourite fairytale.

Comic book and cartoon character outfits offer the chance to choose from Iron Man, Optimus Prime, Bumblebee, or even Batman! Younger kids needn’t miss out on the fancy dress fun either, with Sofia the First’s magic amulet and Mickey Mouse masks ideal for toddlers and pre-schoolers.

Kids will love wearing dress up outfits from their favourite movies and TV Shows, such as Star Wars, Spiderman, Ben 10, and Minnie’s Bowtique, but for a bit of added excitement and silliness, why not mix and match? Imagine wearing Spiderman’s costume with a Stormtrooper helmet, or Snow White’s blue and yellow dress with Rapunzel’s purple tiara - there’s no limit to the possibilities!

Costumes and Masks for Every Occasion

Costumes and masks are hugely versatile, suiting almost any occasion you can think of! Headwear, footwear, costumes, masks, outfits, accessories, and beauty toys are perfect for Halloween dress up, for birthday parties, for school events such as World Book Day, for role-playing at home, or even for getting glammed up just to go to the shops. Little girls will love nipping out with their nails painted pretty colours, or with a bracelet on their wrist, and boys will find a regular shopping trip all the more exciting if they’ve got a construction hat on their head.

Whatever your kids’ interests, and whoever they want to be, you’ll find costumes and character masks at The Toy Store that tick all the boxes. From princesses and fairies to superheroes and evil bad guys, check out our epic range of dress up outfits today!