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With the emphasis on ‘Play before you pay’, the toy store is a wonderland for children and families in which to explore and discover toys and immerse in the world of their favorite characters, with energetic demonstrations, themed areas and an uplifting atmosphere that drives customer engagement and loyalty.

Part of the RM Retail Group based in Dubai, The Toy Store has established itself across the Middle East as the toy retailer of choice over the past 12 years by focusing on its core customers- Children and Families- and delivering a magical experience for all to remember.

The store atmosphere is highly energetic with products demos at the entrance to Characters walking around, regular events and play sessions that allow children to experience a product before they buy it. Instore play Activities may include, Magician showing tricks, Play-Doh, Crayola and Lego tables for hands on play, Carrera and RC race Tracks, Life size board games, storytelling sessions, Make up and Nail spas or even a target practice arena. The staff move around the store on Skateboards and scooters and are fully trained to ensure they can provide expert knowledge to customers and make their shopping experience enjoyable. The Toy Store delivers a retail experience which makes it a destination for families.

After significant expansion activity in the Middle East over the last two years, the company is now ready to take the Concept into International markets. With already signed partners in Azerbaijan, Lebanon and Pakistan, they are now actively looking for established retail partners who want to be responsible for putting back the magic in the Toy Industry.